Earlier this month, I was checking Twitter (as I often do every minute of my waking life), and I saw The Knocks tweet that Apple was featuring them in the New Artist Spotlight on iTunes. I found this pretty funny, and I’m sure B-Roc (Ben Ruttner) and JPatt (James Patterson) had a little chuckle as well. For guys that have been putting out music and touring for over five years it must seem a little silly to be called a “new artist.” But even in a world where labels are turning out new 20 year old “DJs” every week, there are artists in the grind working on a unique sound. So far 2015 is looking like it might be huge for The Knocks.
The duo creates electronic music infused with disco licks, funky beats and deep house kicks. Like fashion styles, music is often cyclical, the 80s are back and funk is on the rise. If you distilled the past four decades of dance music into the best elements, what you would be left with is The Knocks. They call it retro-futurism and I guess I can get behind that term. It’s a style they have been perfecting for the past five-plus years and, while the music hasn’t changed drastically from “Dancing With The DJ” in 2010 to “Collect My Love” in 2015, the world is more hungry for the sound.